Quest 2025: Together We Transform

VCU's strategic plan for 2018-2025

Welcome to the website for Quest 2025: Together We Transform. Quest 2025 will be VCU's next strategic plan, providing high-level guidance and direction to ensure we are all working towards common goals.

As the name implies, Quest 2025 serves as a successor to the 2012-18 strategic plan, Quest for Distinction, as we continue to make VCU the premier urban, public research university. To date, more than 100 members of the VCU community have played a role in shaping the university's next strategic plan (and you still can.).

Above all, the 2025 strategic plan strives to be:

  • A plan for the VCU community, by the VCU community
  • Flexible, strategic and realistic, encompassing the values we've been sharing for years
  • A way for units to define distinction for themselves — to identify, and make the most of, what makes them stand out from the crowd

Stay up-to-date with the progress of the new strategic plan by visiting our plan updates page. For a reminder of all the things that made the original Quest For Distinction great, visit our current strategic plan page on this website.

Give us your feedback

We welcome discussion about the strategic plan from all members of the VCU community. If you'd like to provide your input about Quest 2025, please fill out our online form below, or email us at


Quest 2025 key focus areas

National prominence

Student success

Collective urban and regional transformation

Culture of appreciation

Diversity driving excellence

Our mission

As the premier urban, public research university in Virginia, VCU’s mission is to advance knowledge and student success through its commitments to:

  • An engaged, learner-centered environment that fosters inquiry, discovery and innovation in a global setting
  • Research that expands the boundaries of new knowledge and creative expression, and promotes translational applications to improve human health
  • Interdisciplinary collaborations that bring new perspectives to complex problems and mobilize creative energies that advance innovation and solve global challenges
  • Health care that strives to preserve and restore health for all people, to seek the cause and cure of diseases through groundbreaking research, and to educate those who serve humanity
  • Diversity that provides a climate of inclusion, a dedication to addressing disparities wherever they exist, and an opportunity to explore and create in an environment of trust
  • Sustainable, university-community partnerships that enhance the educational, economic and cultural vitality of the communities VCU serves in Virginia and around the world