Welcome to the website for VCU's Strategic Plan 2025. Along with the current Quest for Distinction, VCU's strategic plans provide high-level guidance and direction to ensure we are all working towards common goals.
VCU Strategic Plan 2025 serves as a successor to the 2012-18 strategic plan, Quest for Distinction, as we continue to make VCU the premier urban, public research university. To date, more than 100 members of the VCU community have played a role in shaping the university's next strategic plan (and you still can.).
Above all, the 2025 strategic plan strives to be:
- A plan for the VCU community, by the VCU community
- Flexible, strategic and realistic, encompassing the values we've been sharing for years
- A way for units to define distinction for themselves — to identify, and make the most of, what makes them stand out from the crowd
Stay up-to-date with the progress of the new strategic plan by visiting our plan updates page. For a reminder of all the things that made the original Quest For Distinction great, visit our current strategic plan page on this website.
Strategic Plan 2025 current stage
Themes/goals being finalized
Plan naming in progress
Implementation planning begins
Give us your feedback
We welcome discussion about the strategic plan from all members of the VCU community. If you'd like to provide your input about Strategic Plan 2025, please fill out our online form below, or email us at quest.vcu.edu.